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College students shop most often in supermarkets (5.8 days per month), followed by convenience stores (5.7 days per month) and the college bookstore (4.9 days per month)

-Student Watch

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College students are a geographically stable, affluent group comprised of more than 18 million people aged 18 to 24. And they're not as broke as they claim to be. Some estimates suggest this group spends more than 200 billion dollars per year on consumables. We're more conservative, but we still figure the average student has about $600 a month in "throw away" money.

Also today's college students are tomorrow's parents, decision makers and customers. So you not only benefit from a good relationship with them now, but in years to come.

Oh, and finally, we know where they are: on campus. So our core media tools are all designed to reach them there. From college newspaper ads and signage, to direct mail and event on campus, we can help you reach college students right where they live.

Information on marketing to college students
Information on recruiting college students

 

Have a look at our: college marketing products and strategies and suggested pricing

 

   

 

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